You’ll learn to…
Develop branding, marketing, and sales strategies early on
Form relationships with the right investment partners
Prototype early and often to ensure you're on the right path
Understand processes and pitfalls of manufacturing at scale
Learn strategies for pricing, marketing, and distribution
Be aware of the legal issues your new company may face
The book to read before you pull out your Arduino.
You need to understand freight forwarding, pricing techniques, the JOBS act, marketing KPIs, open source strategy, brand identity, market sizing, and supply chain management.
Or you need to buy this book.
As you start your hardware company, it's worth trading a night's sleep to read this book.
A fireside chat with Renee DiResta, Brady Forrest and Ryan Vinyard
Read a free chapter!
O’Reilly has an excellent compilation of some of their recent hardware titles available for free here. We were honored to be included!